About Us

Go Lures is a small business based in Edmonton, Alberta that launched in 2017 with the dream of supplying outdoorsmen and nature-enthusiasts with the highest quality tools to make the most of Alberta’s beautiful mountain terrain, lakes, and rivers. Peter and Melanie, the husband and wife team, are owner-operators who love fishing, spending time outdoors, and testing out new fishing lures on the water.

Go Lures specializes in fishing lures that are best suited for catching walleye and northern pike. These tasty fish make fishing a true sport and Go Lures aims to help you on the water with a lure that they’ll want to bite. Some of the best walleye fishing is right outside Melanie and Peter’s door at Pigeon Lake and Lac La Biche, but these fishing lures can help you catch northern pike and walleye anywhere in the world. Cast off and catch with Go Lures!